While it is hard to pinpoint just a few key concepts from this highly informative reading here are a few that I found personally interesting and noteworthy:
- We are all human beings, we all have a right to communicate openly and freely, not restiricted to manuals, guidelines, or management.
- You must experience the Internet as a communication outlet for yourself to learn, mistakes are accepted and valuable.
- Boils down to a “two-way street” or in other words the two-way symmetrical model.
- The markets are conversations: ”word gets around”, “speech once freed is a powerful drug”.
Categories: Reading Notes
Tagged: cluetrain manefesto, communication, markets, two-way symmetrical model
Key Ideas:
- Tactics- A public relations action designed to have a particular effect on an organization’s relationship with a particular public.
- Third phase of the PR process, after research and planning.
- Tactics & Traditional Publics: Employees, News Media, Investors, Community Groups, Governments, Customers, Voters, and Businesses.
- Accomplishing the Tactics: Delegation, Deadlines, Quality control, Comm. within the team, Comm, with clients or supervisors, and Constant evaluation.
Categories: Reading Notes
Tagged: communication, planning, PR, reasearch, tactics, traditional publics
