Key concepts: Cluetrain Manefesto (Ch. 1)

While it is hard to pinpoint just a few key concepts from this highly informative reading here are a few that I found personally interesting and noteworthy:

• We are all human beings, we all have a right to communicate openly and freely, not restiricted to manuals, guidelines, or management.
• You must experience the Internet as a communication outlet for yourself to learn, mistakes are accepted and valuable.
• Boils down to a “two-way street” or in other words the two-way symmetrical model.
• The markets are conversations: ”word gets around”, “speech once freed is a powerful drug”.

Chapter 9: Tactics of PR

Key Ideas:

• Tactics- A public relations action designed to have a particular effect on an organization’s relationship with a particular public.
• Third phase of the PR process, after research and planning.
• Tactics & Traditional Publics: Employees, News Media, Investors, Community Groups, Governments, Customers, Voters, and Businesses.
• Accomplishing the Tactics: Delegation, Deadlines, Quality control, Comm. within the team, Comm, with clients or supervisors, and Constant evaluation.