Chapter 13 Readings

The title of this chapter is “Public Relations and Marketing”. I found this chapter very interesting because I was not fully aware of the difference between the two practices. Here are some of the main points from chapter thirteen:

  • Mass media is declining due to an increase in individualized communication such as email and text messaging.
  • Integrated Marketing Communications (IMC) – one of the most popular forms of consumer-focused marketing. (IMC focuses on the individual specifically, uses databases and a variety of approaches)
  • 3 Pillars of IMC: – Advertising (controlled)   – Marketing (research, creating, refining, & promoting) -Public Relations (relationships, many publics)

In addition to chapter 13, we as a class also took a look at Bill Sledzik’s blog on what PR is NOT. In this blog it was mainly stressed how PR is above and beyond all things NOT marketing! It was an interesting blog, filled with down-to-earth language and definitions that I found very helpful in conjunction with my reading from the book.  For example, Sledzik cites marketing’s main goal is to “move product through the pipeline”.

Visit the blogger himself at:


3 responses to “Chapter 13 Readings

  1. Nice reading notes, Erin. Good job sticking to few, but important ideas. I encourage you to explore linking and insert links into your posts’ text. For example, the words “Bill Sledzik’s blog” could be (should be) linked to his blog. See this tutorial from my blog on how to insert links:

  2. You tell ’em Dr. V. Links: The lifeblood of the blogosphere!

    Timing is also critical in blogging — that is, you must jump in on the conversation while it’s happening or have your comments relegated to a dusty archive. This month my timing is horrible, as I dared to go offline for a few weeks. It’s tough to do that in a 24/7 communication environment.

    I also must clarify: PR is vital to almost every marketing effort, and when the job calls for moving product through the pipeline, we need to be part of that integrated effort. But we must also understand that PR goes far beyond the marketing function — into areas that marketing folks seldom consider. I poke fun at the marketers all the time, but I value what they do, and I support them.

  3. Thanks Mr. Sledzik,

    That is a really great point with timing, I have found that this is key especially since I have started using twitter!

    Also, thanks for the clarification, I guess its very logical that PR must work in conjunction with marketing, considering that many people do not realize the difference between the two. Your blog really helped with this clarification for me though.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s