Chapter 4 Reading

In this chapter I realized:

  • the organizations of the “publics” in PR (traditional/non, latent/aware/active, intervening, primary/secondary, internal/external, domestic/international)
  • the role that government plays
  • that questions must be answered before a relationship can be built with a public

I was particularly unaware the role of government on PR but after taking a political science class I can relate a lot to the practice of PR. For example, in political science we studied the importance of gatekeepers and now I can make that connection to PR through press releases and the Kablooie Microwave Popcorn example.


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