Chapter 9: Tactics of PR

Key Ideas:

  • Tactics- A public relations action designed to have a particular effect on an organization’s relationship with a particular public.
  • Third phase of the PR process, after research and planning.
  • Tactics & Traditional Publics: Employees, News Media, Investors, Community Groups, Governments, Customers, Voters, and Businesses.
  • Accomplishing the Tactics: Delegation, Deadlines, Quality control, Comm. within the team, Comm, with clients or supervisors, and Constant evaluation.
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