Key concepts: Cluetrain Manefesto (Ch. 1)

While it is hard to pinpoint just a few key concepts from this highly informative reading here are a few that I found personally interesting and noteworthy:

  • We are all human beings, we all have a right to communicate openly and freely, not restiricted to manuals, guidelines, or management.
  • You must experience the Internet as a communication outlet for yourself to learn, mistakes are accepted and valuable.
  • Boils down to a “two-way street” or in other words the two-way symmetrical model.
  • The markets are conversations: “word gets around”, “speech once freed is a powerful drug”.

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