PR Example: Go Red For Women

We all know of the fight against breast cancer, the Susan G. Komen foundation, & how everyone is going pink for the cure.  But what about the fight to beat heart disease?  Well, the American Heart Association has launched a full-fledged campaign for this exact reason and it is called: Go Red For Women.

I first heard about this new “fight” when I was listening to the radio and heard details of a casting call for women who feel they would well represent the fight to beat heart disease.  I then ventured to the website where I found that the cause is already backed by many celerity companies and people. For example, Macys stated that for any customer that wore red between February 5 to the 8th it would have all-day, store-wide savings.  Even if you didn’t wear red you could buy a $2 red dress pin (the cause’s logo) to receive the savings. Also, Andie MacDowell is on the homepage stating that she is a Go Red supporter and a link to her story on heart disease is provided.

Considering that one of our assignments for PR is to present a good and a bad example of PR to the class, I am taking this as my opportunity.  I think this is a fabulous idea for not only heart disease to garner more awareness but also for the American Heart Association to gain more support in their efforts.

All that heart disease prevention and support leaders needed was a name, a color, and media attention. The efforts on the part of breast cancer awareness have obviously worked and with the new idea for National Wear Red Day (February 6), the growing support of large name people/companies, and interactive capabilities of their website I believe that knowledge of this cause will only grow.

So what do you say… get out there and GO RED!


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