Media Relations

Last week in our PR class we had a guest speaker, Eric Connor, from the Greenville County News come and speak to us about Media Relations and more specifically for us, good ways to pitch our stories to journalists.

We learned a lot of really great tips like to call journalists before lunch time so we do not catch them on or close to deadline.  Also to make relationships but don’t try to “buy” your contacts.  And to make sure your emails and attachments are not full of crazy gizmos and have an html format so they are easily accessible from any computer.

In co-ordinance with this I found a blog post  on the Bad Pitch Blog about “How Many Phone Calls Are Too Many” which talks about not pestering your media and how to even take “no” for an answer.

So check it out students interested in PR, we may need to keep these tips in mind for our future internships and jobs!

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