Monthly Archives: March 2009

Comment on Ashley’s “I will survive”

Recently, I read fellow classmate Ashley Hall’s post “I will survive” and found her information very helpful along with the post from The New PR blog with reassurance . I commented with what I thought was helpful so check it out for yourself and let her know what you think!

Real World PR: Round Two

I was really excited for Round Two because I was going to attend Non-Profit and Corporate Social Responsibility PR which is something that I am highly interested in and ultimately wish to persue.  Not to mention, I was looking to pick up some tips and ideas that would help me with my current internship with the non-profit Main Street Deli.

We had Kristen Obaranec with the YMCA of Metro Atlanta, Jami Buck at Cox Enterprises, and Lisa Bokovoy with Imagine It! The Children’s Museum of Atlanta. There were three main areas of concentration for the panel:

1. Skills to have:

  • Writing/Design Skills – AP Style, ability to Edit, Photoship, etc.
  • Creativity
  • Internships!
  • Public Speaking abilities
  • Be fearless
  • Respectful (remember you have to pay your dues)
  • *Passion for organization

2.  What these economic times mean for non-profits.

  • Consolidation of non-profits – so many organizations out to support the same thing and now they have to pull their resources together.
  • It is now more important than ever for companies to come through for non-profits to ensure company support.

3. How to get company support for your non-profit.

  • Get support from companies that want to get in the face of your audience because they will have more drive and initiative to be there.
  • Research what other causes the organization has helped so they can stay on track and you are not wasting their time and yours with a pitch.

I stayed after to talk to the panelists to get some more information and the one thing that I really saw in these women was a passion.  I realized that to work with non-profits and throughly enjoy your job passion is key.

If you want more specifics or have in-depth questions on what I learned, I have deeper notes and the contacts for the above speakers so just let me know!

More to come…

Real World PR: Session One

My journey of blog posts continues with all that I experienced through Real World PR.  I’m on to session one where I attended Career Path Track: Agency or Corporate.

I’ve always wondered what the core differences were and which route I would be more suited for.  Luckily, I came to a very satisfying conclusion and I hope you all learn through this post what your conclusion might be too.

The three speakers for this session were Renee Kopkowski with Mars Inc., Don Rountree with the Rountree Group, and Hilary McKean with Ketchum Public Relations.  For a really basic differentation of the two I saw that in an agency you work with multiple companies on a day-to-day basis but in a corporate environment you only with your corporation. So, here are the main points I took from our panelists:

  • You probably will work in both.
  • Agencies have fast-paced environments, you learn a lot of different things, and it helps to fuel curiosity.
  • Corporations are more deep, you are helping your company, and you become more of an expert/specialist.
  • A good idea might be to work for an agency out of college to gain exposure to many different ways of work for industries.

Some tips from the panelists included:

  • Volunteer for everything that is offered to you.
  • Think of a creative way to ask for things when you pitch don’t just say “Can I have…”.
  • Have at least two internships before graduation.

We also talked a lot about the current economic condition and how internships and jobs are getting slimmer.  If I had my choice I believe I would try an agency to get the many different aspects of PR but would ultimately want to end up in a corporation.  But, I will gladly take the best opportunities that come my way whether they be corporate or agency.

Hope this helps some of you! Look for more posts to come on:

  • Non-profit and Corporate Social Responsibility
  • Presentation with Heather Oldani of McDonalds
  • More than “Invitations 101”: Event Planning

Real World PR ‘O9

realworldpr

Okay so here they are… my posts on my experiences at Real World PR! I have so much info and amazing experiences to share that I had no idea how I was going to fit them all into one blog post without droning on. But, thanks to my fellow student, Madison Fisher, I have found the solution to use multiple blog posts.

Hope you enjoy, comment, and have lots of intriguing questions!

But before I begin telling you all about the yummy fruit and muffin breakfast accompanied with the “Meet the Media” panel discussion, I have to comment on the interesting ride we had on the way to the conference. Caitlin Greeley courageously volunteered to risk the crazy Atlanta traffic and drive me and Meg Reid to Real World. Granted, we left at five a.m. and didn’t really hit that much traffic, but I have to give Caitlin and her GPS props for driving through those often unpredictable streets. We may have passed the location a couple times in a round about way and gotten lost in the ghetto on the way back but I have to say, I shared some really interesting conversations and thoughts with those girls. So thanks ladies, good times!

Anyways, the morning started off with the perfect breakfast, the contents of which I told ya about above and while we were all finishing up and still sipping on our Coke products and coffees, three panelists from CNN took the stage. Victor Hernandes (@vhernandezcnn) the Director of Coverage for CNN, Lila King (@lilacina) the Senior Producer of User Participation for cnn.com and iReport.com, and lastly, Jennifer Martin (@jencnnpr) the Director of PR at CNN.

These three talked extensively about the presidental election this year and how it differentiated from the past years in reference to the country’s voices through social media.

Some points I thought were interesting to list were:

1. In the ’08 campaign people met in the middle. Obama sent a text announcing his VP, people were not just listening but responding, and most of their questions and responses were much diffent than those asked by your every-day news reporter.
2. Different examples of twitter use. Obama used it strongly and effectively to communicate day-to-day happenings, not just what was going on with the campaign. McCain used it strictly for politics and specifics dealing with his campaign and was less successful. Yet, McCain’s daughter, Megan, who I have mentioned before on my blog, used her blogging skills very effectively.
3. Use technology & social media to your benefit. It was suggested that students strongly emphasize their knowledge of social media and technology in interviews and in real life.
4. “Slice of human life”. This is what twitter is and should be used to display.

Well, there ya have it, the first round of panel discussions we six Clemson students attended including me, Madison, Caitlin, Meg, Lauren, and Rachel. We all had our days planned, our sessions we were going to attend starred, and our resume critiquing sessions scheduled… watch out Real World PR we were there to take you by storm!

Stay tuned for…

* Agency or Corporate
* Non-Profit and Corporate Social Responsibility PR
* Heather Oldani with McDonalds
* More than “Invitations 101”: Event Planning