Tag Archives: PR

Sweet & Salty

I’m sitting in Baked bakery and coffeehouse (who we-Byrdhouse-do PR for) and find myself marveling at the fact that I only have ONE MONTH left here in Charleston before I’m off to Garden City for two weeks then back to school at Clemson!

Where did the time go?

Is it possible I’ve learned so much in such a little time?

Do I really have 6 months until I graduate?

Ok ok ok pump the breaks….

First of all I need to fill everyone in on my internship with Byrdhouse and all the great things I’m learning and have had the opportunity to do. You can check out the website to see al the cool clients I’m working with but the main clients I have worked with this summer have been FIG Restaurant, Ted’s Butcher Block, Baked, and SunDog CatMoon.  Some of the cool things I’ve done for them is create media lists, contact media, write press releases, write media alerts, update facebook pages, do research on other competing businesses and also got to have a voice in any type of PR methods we were working with.  I have also had the opportunity to attend, set up, and see through a ground breaking ceremony and attend press conferences.

At a later date I’ll upload some of the documents I’ve worked on and fill ya in some more. But what has also been fervently on my mind as you can see from above is what I will do to secure a job after graduation.  I am also concurring that I might take another internship in the Spring before taking the plunge.  What has helped me a lot throughout this process is advice from fellow PR professionals and all the tips from CAREEREALISM through Twitter and their website.  I have started recieving their emails as well, which have great articles, answers to questions, and websites to help me out.  I highly suggest that everyone who is about to graduate join! (And to especially go through their handy 10 Step Job Searching process)

Well there’s a quick little blurb of life in Charleston and a suggestion to help all you other soon-to-be grads! Hope all your summer’s are going well, fill me in on your life and come visit me soon, I would love to have you!

PS: Why Sweet & Salty? I had one of these cupcakes while blogging here at Baked and its a medly of chocolate, runny carmel center, frosting, and sea salt.  Sounds like an odd combination but its honestly the best of all worlds and combines to be amazing.  So while life is so sweet but I have bitter thoughts of the future and a salty taste for the sea lingering in my mouth… I wouldn’t ask for more and it makes for a great combination!

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Aaahh Freak Out!

While this song Le Freak by Chic doesn’t necissarily capture how I feel, I can’t help but sing it in rotation in my head whenever I think about my new graduation plans.  Thats right… graduation.  In December. Ugh.

When my advisor told me that I only needed 13 more hours to graduate I immediately started searching for ways to extend my time at Clemson because I never thought my stay here would only last 31/2 years.  After some heavy weighing out of classes, hours, and resources I’ve decided it really does make sense.

So, here’s my plan… I’ll take my last 13 hours (and add some for good measure) in the fall and stay in Clemson with the hopes of snagging an internship in Greenville so I can commute and still enjoy my last semester in Clemson.

But why does this matter to all of you? Well I thought I would share with you some people who have given me guidance, while they may not know it, through their tweets and just general conversation.

First off, I have to mention Byrdhouse PR and the owner Annie Byrd (@byrdhouse) for extending to me their summer 2009 internship! This is going to be a great opportunity to learn more skills to prepare me for graduation and I definitely look forward to blogging about it!

Next, here’s a good list of people to visit on Twitter to follow to help you with PR advice, decisions, and more:

  • @danschawbel – follow him on twitter for his great insights and links
  • @skimtheocean – she is a Clemson alum after all, but offers great PR advice and other entertaining tweets
  • @prprof_mv – my PR professor who is there to answer any questions
  • @CAREERALISM  – advice from top career professionals, provides great links
  • @heatherhuhman – she helps others find internships and other entry-level jobs
  • @jspepper – keen to answering my questions on PR and all the gadgets associated

These are just a really small assortment of people but I hope this is a start that helps you if you are graduating now, soon, later, or have already graduated! Check out my profile as well too to see who else I’m following!

And for your entertainment (hope you don’t get it stuck in you head) here’s a little video:

Bad PR Example

So I like Staples, I really do, I shop there for all my school supplies and even for my camera and printer equipment but… their facebook page is just not the best thing ever.  Granted they have 711 fans but what are they giving these fans?

Answer: Nothing. Well, there are 10 pictures of different stores but really if you’re a fan haven’t you already seen that?

Therefore Staples facebook page is my bad PR exapmle because their wall has no posts, there is no info, and only 10 just store photos.

Lets jazz it up Staples, lets get active, lets get involved.  I want to see discussions with fans, info about your company, and your fans uploadig their photos to the page. What about specials, their community evolvement, or even commercials featuring the easy button… fans might like to respond to those things right?

Visit the page on your own account and let me know what you think!

Real World PR: Round Two

I was really excited for Round Two because I was going to attend Non-Profit and Corporate Social Responsibility PR which is something that I am highly interested in and ultimately wish to persue.  Not to mention, I was looking to pick up some tips and ideas that would help me with my current internship with the non-profit Main Street Deli.

We had Kristen Obaranec with the YMCA of Metro Atlanta, Jami Buck at Cox Enterprises, and Lisa Bokovoy with Imagine It! The Children’s Museum of Atlanta. There were three main areas of concentration for the panel:

1. Skills to have:

  • Writing/Design Skills – AP Style, ability to Edit, Photoship, etc.
  • Creativity
  • Internships!
  • Public Speaking abilities
  • Be fearless
  • Respectful (remember you have to pay your dues)
  • *Passion for organization

2.  What these economic times mean for non-profits.

  • Consolidation of non-profits – so many organizations out to support the same thing and now they have to pull their resources together.
  • It is now more important than ever for companies to come through for non-profits to ensure company support.

3. How to get company support for your non-profit.

  • Get support from companies that want to get in the face of your audience because they will have more drive and initiative to be there.
  • Research what other causes the organization has helped so they can stay on track and you are not wasting their time and yours with a pitch.

I stayed after to talk to the panelists to get some more information and the one thing that I really saw in these women was a passion.  I realized that to work with non-profits and throughly enjoy your job passion is key.

If you want more specifics or have in-depth questions on what I learned, I have deeper notes and the contacts for the above speakers so just let me know!

More to come…

Media Relations

Last week in our PR class we had a guest speaker, Eric Connor, from the Greenville County News come and speak to us about Media Relations and more specifically for us, good ways to pitch our stories to journalists.

We learned a lot of really great tips like to call journalists before lunch time so we do not catch them on or close to deadline.  Also to make relationships but don’t try to “buy” your contacts.  And to make sure your emails and attachments are not full of crazy gizmos and have an html format so they are easily accessible from any computer.

In co-ordinance with this I found a blog post  on the Bad Pitch Blog about “How Many Phone Calls Are Too Many” which talks about not pestering your media and how to even take “no” for an answer.

So check it out students interested in PR, we may need to keep these tips in mind for our future internships and jobs!

Every Word Is Worth A Dime Because Of Time

Today in PR class we were challenged to create our own lead for a news release. Carefully, my partner and I read through our given release to derive the key elements to include in a single, concise sentence. After compiling our lead we had our professor, Dr. V, read and critique.  Our release contained the necessary key elements yet was too wordy, it was then that Dr. V told us as a class that every word costs and you are looking to limit your cost.  Therefore, we condensed our words to make a complete lead we were proud to call our own.

This lesson not only taught me how to correctly and efficiently write a lead, but also the value of words and how so much meaning can be portrayed in simplistic writing.

Ironically enough while reading some of the latest blogs I am interested in, I read a post from a blog titled Five Blondes.  Their most current post, published on October 15, is by one of the blonde’s named Lauren and was entitled “Can you define your life in six words?”.  Her post linked to many websites, with one particularly interesting me. It directly exemplified the point I made before on how so much meaning can exude through such little writing. The one I am referring to is Six Word Memoirs where you are asked to describe your life in six words or less. Below is one of the youtube videos found on the site so you can see what I mean:

I find this website so interesting and challenge you to write at least one “six word memoir”…

Here’s one of mine: Love Pink But Hate When Faked 🙂

Chapter 9: Tactics of PR

Key Ideas:

  • Tactics- A public relations action designed to have a particular effect on an organization’s relationship with a particular public.
  • Third phase of the PR process, after research and planning.
  • Tactics & Traditional Publics: Employees, News Media, Investors, Community Groups, Governments, Customers, Voters, and Businesses.
  • Accomplishing the Tactics: Delegation, Deadlines, Quality control, Comm. within the team, Comm, with clients or supervisors, and Constant evaluation.