- Tactics- A public relations action designed to have a particular effect on an organization’s relationship with a particular public.
- Third phase of the PR process, after research and planning.
- Tactics & Traditional Publics: Employees, News Media, Investors, Community Groups, Governments, Customers, Voters, and Businesses.
- Accomplishing the Tactics: Delegation, Deadlines, Quality control, Comm. within the team, Comm, with clients or supervisors, and Constant evaluation.