Tag Archives: twitter

Get a Clue.

This semester is over, I’m officially a senior and unlike a lot of my friends I’m not taking the super senior route but I’m actually shortening my stay in college.  Trust me this is not by choice but more of a feeling of obligation, check out my previous post Aaahh Freak Out! for more details.  So here I go, planning for the real world… the real grown up get my own job, house, insurance kinda world.  As I’ve mentioned before, I have a great internship in Charleston this summer with Byrdhouse PR and actually just acquired a waitressing job to earn some extra cash at the Swamp Fox restaurant located in the Francis Marion Hotel.  So things are going good on that end but I’m feeling really pressured to start looking for jobs and to start setting up interviews for the fall so that I have a job upon graduation.

With all these ideas buzzing around my head and my to-do list growing at a steady pace everyday, I can’t help but feel a little bit relieved when I wander across a new story on the Clue Wagon blog.  The most recent story is of Harold who sounds like he is failing miserably at job and home life.  While this may sound depressing you should check it out for yourself because author and former Human Resource executive, Kerry Sandberg Scott, ads just the right amount of humor and enthusiasm to the stories.  It will have you saying of  your worst interview “Hey, it wasn’t THAT bad”.

So if you too are a recent grad, an almost grad, or are just on the job hunt check out the Clue Wagon and even follow her on twitter (@ClueWagon) to take the edge off a little… in a healthy way that is.

Happy Searching!

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Real World PR ‘O9

realworldpr

Okay so here they are… my posts on my experiences at Real World PR! I have so much info and amazing experiences to share that I had no idea how I was going to fit them all into one blog post without droning on. But, thanks to my fellow student, Madison Fisher, I have found the solution to use multiple blog posts.

Hope you enjoy, comment, and have lots of intriguing questions!

But before I begin telling you all about the yummy fruit and muffin breakfast accompanied with the “Meet the Media” panel discussion, I have to comment on the interesting ride we had on the way to the conference. Caitlin Greeley courageously volunteered to risk the crazy Atlanta traffic and drive me and Meg Reid to Real World. Granted, we left at five a.m. and didn’t really hit that much traffic, but I have to give Caitlin and her GPS props for driving through those often unpredictable streets. We may have passed the location a couple times in a round about way and gotten lost in the ghetto on the way back but I have to say, I shared some really interesting conversations and thoughts with those girls. So thanks ladies, good times!

Anyways, the morning started off with the perfect breakfast, the contents of which I told ya about above and while we were all finishing up and still sipping on our Coke products and coffees, three panelists from CNN took the stage. Victor Hernandes (@vhernandezcnn) the Director of Coverage for CNN, Lila King (@lilacina) the Senior Producer of User Participation for cnn.com and iReport.com, and lastly, Jennifer Martin (@jencnnpr) the Director of PR at CNN.

These three talked extensively about the presidental election this year and how it differentiated from the past years in reference to the country’s voices through social media.

Some points I thought were interesting to list were:

1. In the ’08 campaign people met in the middle. Obama sent a text announcing his VP, people were not just listening but responding, and most of their questions and responses were much diffent than those asked by your every-day news reporter.
2. Different examples of twitter use. Obama used it strongly and effectively to communicate day-to-day happenings, not just what was going on with the campaign. McCain used it strictly for politics and specifics dealing with his campaign and was less successful. Yet, McCain’s daughter, Megan, who I have mentioned before on my blog, used her blogging skills very effectively.
3. Use technology & social media to your benefit. It was suggested that students strongly emphasize their knowledge of social media and technology in interviews and in real life.
4. “Slice of human life”. This is what twitter is and should be used to display.

Well, there ya have it, the first round of panel discussions we six Clemson students attended including me, Madison, Caitlin, Meg, Lauren, and Rachel. We all had our days planned, our sessions we were going to attend starred, and our resume critiquing sessions scheduled… watch out Real World PR we were there to take you by storm!

Stay tuned for…

* Agency or Corporate
* Non-Profit and Corporate Social Responsibility PR
* Heather Oldani with McDonalds
* More than “Invitations 101”: Event Planning

Is you is or is you ain’t: Social Media Expert

I recently happened across a blog post by Dave Fleet where he reviewed eight general questions he would ask a social media expert, here’s a run down of the questions:

1. Can you give me an example of social media work you’ve completed for a client recently?

2. How do you go about pitching bloggers?

3. How do you monitor what people are saying about you?

4. Where can I find you online?

5. Can you write my blog for me?

6. How do you measure results?

7. How would you define social media?

8. Can you just pretend to be me online?

So why have I found this particularly interesting and pertinent to me as a student? Well, I have put on my resume, along with many of my other classmates I’m sure, that I am experienced in social media.  But if I get asked one of the above questions in an interview do I know how to respond correctly and am I really as experienced as I think?

Fleet gives what responses you should look for a social media expert to say or to not say.  Many are pretty humorous like his response to number one:

1. Can you give me an example of social media work you’ve completed for a client recently?

If you hear anything other than “yes, here’s a good example” then back away slowly. Or not so slowly.

What I have taken from this post is that just knowing social media is not enough.  You must also know how to apply the social media techniques that we have learned.  You must also know before going into an interview how your skills can specifically help that company.  For example, I learned from an interview with Bunny Richardson that BMW does not engage too much in social media but they do monitor what is said about them in social media.  So, for this particular instance, one would need to know how to search blogs, twitter, articles etc.

I hope this helped my fellow students think about what to do with your knowledge of social media.  So go on out there and strut your stuff, but just do it a little more tactfully.  Leave some other suggestions and ideas I would love to hear them!


Responses: Engaging the Blogosphere

Dr. V asked us to respond to two questions related to engaging the blogoshpere which we recently discussed in class.

  1. How would you engage the bloggers in the Edelman Autheniticities cases?
  2. How would you advise a small, local yoga studio, an animal shelter, a small pizza restaurant, and/or a bathroom decor store to blog? Can you think of a niche and an angle? What topics would you recommend they write about? How could they engage their publics online?

In reply to the Edelman Autheniticities cases on engaging the bloggers here are a few of my ideas:

Justin: It seems to me that at this particular moment Justin is most interested in his development as a video blogger on video games. Being that I do not know much about most video games but quite enjoy a tenis or boxing match on wii I might engage him by asking his favorite wii sport or even how he feels on the version of rock band for wii compared to that for xbox. In other words, I would ask for advice, I would ask for his opinion because obviously he wishes to be heard and believes he has something to say about video gaming. After I have established this platform with him I would begin to speak with him on some of his other interests, like the election since he is an avid Democrat.

Victoria: The most interesting thing that strikes me about Victoria is all her experience in blogging and how she has gotten a chance to see it evolve. I would engage her by asking precisely about the evolution of blogs, and emergence and importance of other social media such as twiter and facebook. Later, I could continue this engagement by speaking with and interacting with her on these outlets and also by asking about her home town and various conferences she might attend.

Cindy: This particular blogger seems like she draws a tight line and you need to be very careful not to fall on the wrong side of this.  To engage Cindy, I would explain that I am a college student and was wondering how I could help to spread the word of her blog on campus and give her good PR amoung students who may need help with this issue. I do feel like many suffer through this and do not have the means or courage to stand up for themselves and with Cindy’s help could gain that means of communication and courage.

Moving on to the second question:

I recently recieved an email from Eddie Smith about Main Street Deli in Central, SC that is part of The Bridge at Clemson student ministry. They are in need of a PR representative to help them by attending a once a month meeting, festivals, etc. One thing that they did not post they needed help with was a blog. I ventured further on their website and did not find a link to a blog so I called the number attached to the email to get more information and see if I could lend some of my skills I have learned through class this year. While I have not heard back yet here are some ideas I would have for them:

  • Since they are about student ministry they can post upcoming events and a calander of bible studies etc.
  • Post topics of thought, maybe even bible verses for followers to comment on.
  • Connect with other student ministries at other Universities.
  • Upload their menus and post specials.
  • They can do a recipie contest or a bake sale along the lines of “Goodies for God” and get sign-ups and ideas through their followers.
  • Also, I would want to help them get active on twitter and all of the students as well who are part of this group.

I think this would definately appeal to the students and make ministry seem a little more hip as well, especially in connection with the Deli.

Got any other great ideas or feedback, let me know!

Response to Online Applications

Tonight I explored 50 Online Applications and Sites to Consider by Chris Brogan.  I feel like I must first start out by saying… WOW I am utterly amazed by the vast amount of social media applications out there. It also amazed me how so many people are connecting in so many different ways, technology in this sense is truly brilliant.

Some cool sites I did not know about or use:

  • plurk- “social journal”
  • seesmic- video conversations
  • digg- creates competition and gives stats
  • librarything- connect, share, and read books with others
  • twitter search- type in keyword to find conversations
  • skitch- copy/paste images right from a browser window!!
  • vimeo- had some really cool videos

Sites I knew and loved:

  • facebook- popular social networking
  • twitter-create conversations
  • wordpress- where I blog
  • delicious- still exploring this actually, but like it so far…
  • pandora- I have this on my phone and am in love forever, my Justin Nozuka radio station is my favorite
  • youtube- who couldn’t love this, so many interesting videos

Sites I did not like (mostly because they were not what I have listed below):

  • sphinn- looks cheap and like it contains many advertisements
  • readdit- too messy

Things I found helpful on new sites:

  • When the “about” or information on a certain website is easily seen or accessible.
  • When they state how they are different.
  • When it is evident they are connected to other sites.
  • Most of all, when they are well organized and not overcrowded and messy.

A couple of questions developed while I was looking at these sites:

  1. What is a good basic definition of hosting, I’m kind of confused here?
  2. Why are such sites as twitter, delicious, myspace, and facebook so popular?

BB Readings: Sept. 25th

The first blog that I checked out for our blackboard readings today is Katie Paine’s blog on measuring PR.  I think one of the main posts that interested me the most was the post linking me to the information on how social media is used by nearly 70% of adults.  I found this post very interesting because it points out that there are so many different forms of social media out there today.  I was thinking with a narrow mind because I was only thinking of the new arenas that I have learned about in class such as twitter, blogs, and PROpenmic. Outside of these outlets are facebook, youtube, and even ebay that I was not even considering because I participate in them so regularly.

On that note, we also read Paull Young’s post on his Charity:water social media case study.  One point that Paull noted was that facebook was far less effective than twitter and I think the very fact that I took facebook for granted as social media in the before paragraph is a good indication why this outlett was uneffective for the case study.  To embellish, I go to facebook every now and then, maybe not even every day just to see if someone has written on my wall or posted pictures of me etc. because I do not recieve emails, or I might visit the site for a specific reason, like to message someone for example.  The only time I look at birthdays is if I have some free time and see the link on the side. More particularly, on the new facebook it is even harder to find the birthdays so I am not as accustomed to this.  With twitter, on the other hand, all it is composed of is the statuses of different people so that is what I am going there to find and to view, plus it is not complicated and is updated regularly for me.  Therefore, I enjoyed this post and the information found between facebook and twitter. Lets hope all social media does not grow this “lazy” with me…

Found: PROpenmic helps with Internships and so much more!

Being that I have not dedicated much of my time to PROpenmic thus far, I decided to try and figure it out by browsing through the different areas a little more. One of the most interesting finds of the day for me has been the group Jobs & Internships.  I just posted on some collected tips acquired from two different sources on internships. I wish I would have discovered this sector of PROpenmic before I posted the blog because it is a great discussion board where students and professionals can go to post, for students, seeking “ad’s” where they can upload their resume and sample writings and link to their blogs and twitter accounts so that companies looking to hire can easily access their work.  For professionals, they may upload a brief summary of their company and what they are looking for along with links to their blogs or websites.

On a side note, one of the companies that I checked out through this group is Affect Strategies located in New York. Their company interested me foremost because of their location and this lead me to look at their website where I found a very interesting press release they did on twitter and the ten reasons why a comany should use this form of social media.  This particularly interested me because I am so new to twitter myself that it was good to see why it is important for companies, who in the future will hopefully be hiring me, to use this outlet. It even lists other “micro-blogging” sites that could be useful to a company such as Pownce and Plurk.

Now, go check everything out, I hope you find it interesting as well!